An electronic incense assembly includes an incense stick, a light source and an incense head member. The incense stick includes a top surface, a bottom surface opposite to the top surface, and side surface connecting between the top surface and the bottom surface. The side surface is coated with an opaque layer. The light source faces the bottom surface for emitting light to the bottom surface. The incense head member is formed by molding and is adhered on the top surface.