A waterline and feedline paper for use in a poultry house including a substrate having a first side and an opposing second side, the substrate being formed from a cellulose product the substrate being sized and configured to be laid under one or more elongated waterlines or feedlines in the poultry house the substrate having a strength that is at least fifty pounds per square inch the substrate having a ring crush that is at least twenty-one pounds per square inch the substrate having a porosity of approximately twenty seconds, wherein the porosity is a measurement of the amount of time for a particular volume of air to pass through the substrate the substrate having a moisture content between six and nine percent water the substrate having a thickness of approximately 0.08 inches, thereby enhancing the rustling sound when chicks are walking on the substrate and attracting more chicks to the substrate the substrate including a visual attraction element and the substrate being structured and disposed for absorbing chick droppings for preventing the chicks from pecking at their droppings.
