The present invention relates to a massage control system 12 for a vehicle comprising 10 an input 30 for receiving an instruction for control of a massage parameter to a massaging element 18 of the vehicle. The massage control system comprises a monitoring module 32 arranged to monitor the instruction received by the input over time to determine a massage usage trend. The massage control system comprises a control module 34 arranged to receive the massage usage trend and output a massage parameter demand to the massaging element based on the massage usage trend. The usage trend may be determined by a histogram algorithm, for example a Bayesian algorithm. The control system may also utilize the date, day, time of day, intensity, location of pulsation, temperature and seat deformation.
