To provide a hot-melt adhesive agent which has excellent retention strength and anti-fragrance property, and shows little residual adhesive and unpleasant odor. A hot-melt adhesive agent having a thermoplastic block copolymer (A), the (A) being a copolymer of vinyl class aromatic hydrocarbons and conjugated diene compounds, wherein the thermoplastic block copolymer (A) comprises an unhydrogenized triblock type styrene isoprene block copolymer (A1) and an unhydrogenized styrene butadiene block copolymer (A2), and the hot-melt adhesive agent does not comprise an α-methyistyrene class resin (B) in an amount of not less than 5 parts by weight based on 100 parts by weight of the total weight of (A) and (B).
