An endoscope apparatus includes: an imaging unit which takes an image of an object a display which displays the image and a cursor an illumination unit which illuminates the object a pointing device which is for placing the cursor and a control unit which continuously monitors a cursor position placed by the pointing device, and continuously controls the illumination unit in accordance with a luminance of a partial region of the image corresponding to the cursor position so as to modulate a luminance condition of the image.
