A method for operating a medical-optical display system for displaying an object image of an observed object is made available, said object image having been obtained by means of a medical-optical observation apparatus wherein the medical-optical display system comprises a data superimposition unit for superimposing data of at least one image data record into the object image. The method comprises the following steps: determining at least one region with little activity within the object image and superimposing the at least one image data record into the at least one region with little activity.