The present invention is directed to an acid-stable bixin form, wherein the bixin is microencapsulated, preferably in a matrix of modified food starch. This bixin form can be in the form of an emulsion, a dispersion or in form of an powder.The present invention is further directed to a process for the manufacture of such forms, as well as to beverages containing them. These yellow-orange to red-orange beverages are physically stable and color stable.