The invention relates to an odor-imparting detergent, cleaning or care product which contains odoriferous aldehydes and/or odoriferous ketones and 2-amino-1,3-propanediol and/or substituted 2-amino-1,3-propanediol allowing surprising odor advantages of the objects treated therewith, especially in terms of intensity and lasting nature of the odor impression. The total amount of perfume which the product should contain can even be reduced and yet odor advantages can be achieved on the objects.