An inflatable/deflatable massage cell (1) for a vehicle seat, the massage cell (1) having a first major surface (2) and a second major surface (3), which major surfaces are arranged on substantially opposite sides of the massage cell, the cell being configured for connection with a fluid system for inflation/deflation of the massage cell, wherein the massage cell (1) is curved in the deflated condition such that the cell presents a generally convex first major surface (2).