A handle assembly for a fishing rod and reel assembly. The handle assembly includes a handle body extending from a first end to a second end along a first central axis. The handle body defines a gripping area and a reel seat. A motor actuation button is defined along the handle body. A motor mount is connected to the handle body and extends along a second central axis from a generally closed end to a second end defining an opening. A motor is positioned in the motor mount such that a rotating connector extends from the opening in the motor mount. A rotating drive mechanism is connected at a first end to the rotating connector and has a second end configured for connection to a spool shaft of a reel which is configured for connection to the handle body reel seat. A power source is electrically connected with the motor actuation button and the motor. Pressing of the motor actuation button causes the motor to rotate which in turn causes the second end of the rotating drive mechanism to rotate in a reeling in direction.
