The invention can be used for the labelling of fruit and other objects. It comprises a labelling device and a feed device for a belt bearing a series of labels. The labelling device comprises an angled leg to which is coupled part of the belt having a belt-advance branch with labels and a return branch without labels, the labels having been detached in a forward region in front of the point at which the two branches meet. The labelling device can bend each label before it is detached from the belt and prior to being stuck on the product. To that end, the labelling device has characteristic means for bending the labels, including a rotary module associated with an encoder.
