The present invention relates to the field of liquid solubilization systems. More specifically, the present invention relates to a ringing gel composition, that is, a self-thickening composition exhibiting viscoelastic behavior and having a viscosity at 20 ° C. at a shear rate of 0.01 s −1 of 0.1 to 1000 Pa · s. With respect to an article, the ringing gel comprises an aqueous phase, a surfactant system consisting essentially of a non-ionic surfactant, a linker, and an oil phase containing a hydrophobic active ingredient, preferably a fragrance. Consumer products comprising the ringing gel composition, such as self-thickening liquid laundry aroma enhancers, are also part of the invention.本発明は、液体可溶化系の分野に関する。より具体的には本発明は、リンギングゲル組成物、すなわち粘弾性挙動を示し、かつ20℃で0.01s-1のせん断速度での粘度が0.1~1000Pa・sである自己増粘性組成物に関し、前記リンギングゲルは、水相と、実質的に非イオン性界面活性剤からなる界面活性剤系と、リンカーと、疎水性活性成分、好ましくは香料を含む油相とを含む。前記リンギングゲル組成物を含む消費者製品、例えば自己増粘性の液体洗濯物芳香増強剤も、本発明の一部である。