The towing device (1) for an agricultural or industrial vehicle, comprises:- a fixed frame (2) associable with an agricultural or industrial vehicle;- a movable frame (3) kinematically connected to the fixed frame (2) and supporting at least one hooking element (4) intended to engage with an auxiliary apparatus to be towed, wherein the movable frame (3) can be moved with respect to the fixed frame (2) between at least one open position and one closed position and the hooking element (4) can be moved between an extended position, in which it is moved away with respect to the fixed frame (2) to engage or disengage with the auxiliary apparatus, and a retracted position, in which it is approached to the fixed frame (2), to tow the auxiliary apparatus;- guide means (5) adapted to move the movable frame (3) with respect to the fixed frame (2);wherein the hooking element (4) is locked together with the movable frame (3) and the guide means (5) comprise at least one slot (6) defined on at least one of the fixed frame (2) and the movable frame (3), and at least one sliding element (7) housed in a sliding manner inside the slot (6) and associated with the other of the movable frame (3) and the fixed frame (2), and wherein the slot (6) has at least one portion with a curvilinear extension so that the hooking element (4), due to the displacement of the sliding element (7) along the slot (6), moves between an engagement/disengagement configuration, in which it is in the extended position, with the movable frame (3) in open position, and a towing configuration, in which it is in the retracted position, with the movable frame (3) in closed position, carrying out a predefined non-linear trajectory (T).