An ultrasound imaging apparatus includes: a probe configured to transmit ultrasound waves and detect echo signals； a display； and at least one processor configured to generate an ultrasound image based on the echo signals, wherein the at least one processor is further configured to obtain a three-dimensional (3D) medical image (610) of a uterus, determine a target position (850) for embryo transfer based on the 3D medical image, obtain a real-time ultrasound image (620) of the uterus, identify the target position in the real-time ultrasound image, and control the display to display the real-time ultrasound image and information about the target position.
