A palatability enhancer with added aroma for application to pet food products and method of applying the aroma to dry pet food product is provided. A method for adding liquid aroma to a dry pet food product includes coating the dry pet food product leaving a dryer of a dry pet food manufacturing plant with a composition comprising a mixture of liquid palatability enhancers and liquid aroma. The method also includes applying a coating of digest over the coating of composition of liquid palatability enhancers and liquid aroma. The coating of digest over the coating of composition of liquid palatability enhancers and liquid aroma seals the aroma into the dry pet food. The finished dry pet food product then includes an aroma that increases the humanization sensory factor to the dry pet food product without a negative sensory impact for the pets that will consume the dry pet food product.
