The invention relates to a method and an apparatus for the portioned filling of flat products, such as potato crisps, in which the products are conveyed in the form of product portions, along a plurality of product-conveying routes (33) arranged adjacent to one another, to a product-transfer device (34) for transferring the product portions into packaging containers (35), wherein, in each case between a product-conveying route and two adjacent transfer conveyors of the product-transfer device (34), product portions fed via the product-conveying route are divided up onto the transfer conveyors by a redistribution device (37) such that, in the event of a conveying gap occurring between two product portions conveyed on the product-conveying route (33), the redistribution device (37) is switched over from a first connection configuration for establishing a conveying connection between the product-conveying route (33) and the first transfer conveyor to a second connection configuration for establishing a conveying