A display apparatus includes a light source which emits a beam including visible light forming an image and infrared rays, and a transmissive deflection unit including a first surface facing the eyes of a user and a second surface which is a rear surface of the first surface. The transmissive deflection unit has transmissive characteristics for transmitting the visible light from the second surface side to the first surface side, deflection characteristics for deflecting, toward the eyes of the user, the visible light projected from the light source to the first surface side, and infrared absorption characteristics for absorbing the infrared rays projected from the light source to the first surface side.