A fish hook holding device includes a housing having a plurality of openings for insertion of a fishing hook and a plurality of first surfaces each surface disposed in the corresponding opening and a plurality of second surfaces substantially perpendicular to the corresponding first surface. The device includes a spring having a plurality of spring segments adjacent the corresponding first surface, each spring segment urged against the corresponding first surface wherein a point end of a fishing hook may be inserted into the opening and secured between the corresponding spring segment and the housing first surface. Upon insertion of a fish hook into a housing opening, a barb on the fish hook point engages the corresponding second surface, securing the hook in the opening. The hook may be removed by urging the hook toward the housing and rotated to disengage the barb from the second surface.