The present disclosure relates to a device to insert a wick into a plant pot, an assembly of the device and the wick, as well as a method of making the device. The device is configured to insert a wick in substrate contained in a plant pot, and comprises an elongate body; and at least one wick clamp configured to engage a wick at at least one longitudinal end of the elongate body. Preferably, the clamp extends over essentially the whole length of the elongate body. Wicks maybe assembled with the device automatically or manually.