The purpose of the present invention is to provide a water-in-oil type emulsion cosmetic which: has a fresh and smooth feeling of touch forms a uniform coating film once applied can make skin unevenness such as pores look less prominent while covering discolorations such as age spots and freckles and does not give an impression of thick application. Provided is a water-in-oil emulsion cosmetic characterized by including (A) 0.1-10 mass% of a pigment-class titanium oxide and (B) 0.01-2 mass% of sodium acrylate grafted starch. It is preferred that this cosmetic further includes (C) spherical particles and/or (D) a silicone elastomer.本發明之目的在於提供一種具有水潤且柔滑之使用感,於塗抹後形成均勻之塗膜,可遮蓋黃褐斑或雀斑等色斑並且使毛孔等肌膚之凹凸不顯眼,而且不賦予厚塗感之油中水型乳化化妝料。本發明提供一種油中水型乳化化妝料,其特徵在於含有(A)0.1~10質量%之顏料級氧化鈦、及(B)0.01~2質量%之丙烯酸鈉接枝澱粉。本發明之化妝料較佳為更含有(C)球狀粉末及/或(D)聚矽氧彈性體。無
