Provided is a perfuming method including applying a water-based product to a fabric or a human body and drying, the water-based product containing a perfume precursor composed of an ester of at least one perfume selected from maltol, ethyl maltol, vanillin, ethyl vanillin, and raspberry ketone and at least one aliphatic monocarboxylic acid or aliphatic dicarboxylic acid selected from lauric acid, myristic acid, palimitic acid, stearic acid, oleic acid, adipic acid, and sebacic acid; and subsequently bringing the perfume precursor into contact with moisture in the air to perform hydrolysis, thereby releasing a perfume.