The present invention provides discernment technology that makes it possible to discern, for a variety of sensations, whether a sensation is a pleasant (comfortable) sensation or a sensation of discomfort. The present invention provides a method for generating a means for discerning the stress or comfort/discomfort of a subject, the method comprising: a) a step for imparting, to a subject, an identical stimulation under at least two environments, and obtaining brain wave data or analysis data thereof for each environment; b) a step for correlating a reaction of the subject relating to the stimulation and the difference of the brain wave data or analysis data thereof obtained under the at least two environments; c) a step for generating a comfort/discomfort discernment means for discerning the stress or comfort/discomfort of the subject, on the basis of the correlation; and d) a step for performing comfort/discomfort discernment using a basic step for amplifying a sample from a small stimulation.