PROBLEM TO BE SOLVED: To provide a water-in-oil type emulsion cosmetic providing excellent sustainability of massaging action by being spread while maintaining the thickness on the skin while having fresh, non-sticky and refreshing sense of use, and having excellent stability with time.SOLUTION: The water-in-oil type emulsion cosmetic includes the following components (a) to (e): (a) a water-soluble polymer component comprising a copolymer obtained by binding at least acrylic acid or methacrylic acid, an alkyl acrylate or an alkyl methacrylate, to a compound having two or more ethylenically unsaturated groups, and exhibiting thickening properties when an electrolyte is contained (b) an electrolyte component (c) an aqueous component (d) an oily component and (e) a silicone-based surfactant.COPYRIGHT: (C)2011,JPO&INPIT【課題】みずみずしく、べたつきのないさっぱりとした使用感を有しながらも、肌へ厚みを維持しながら伸び広がることでマッサージ行為の持続性に優れ、なお且つ、経時安定性に優れる油中水型乳化化粧料を提供すること。【解決手段】次の成分(a)~(e):成分(a):アクリル酸又はメタアクリル酸と、アクリル酸アルキルエステル又はメタアクリル酸アルキルエステルと、エチレン性不飽和基を2個以上有する化合物と、が少なくとも結合した共重合体からなり、電解質を含有させた場合に増粘性を発揮する水溶性高分子成分(b):電解質成分(c):水性成分成分(d):油性成分成分(e):シリコーン系界面活性剤を含有することを特徴とする油中水型乳化化粧料。【選択図】なし