The present invention relates to the field of mapping cognitive brain functions, more specifically to non-invasive systems for and methods of cognitive mapping. Examples of cognitive brain function which can reliably be mapped according to embodiments of the present invention are speech, language, working-memory and decision-making. According to certain embodiments, navigated Transcranial Magnetic Stimulation (TMS) is utilized along with accurate baseline determination in order to provide accurate, non-invasive cognitive mapping.