The present disclosure relates to folding methods and apparatuses that operate to fold an advancing substrate in the cross direction along a central region to bring a second end region into a facing relationship with a first end region. In some embodiments the second end region of the advancing substrate is folded around a folding axis 180 to bring the second end region into a facing relationship with the first end region. The folding axis may also be defined by an arc extending in the machine direction MD wherein the second end region of the advancing substrate is helically folded toward the inside of the arc. A folding apparatus including a curved or arc shaped folding axis may also be configured such the first and second web paths have substantially equal lengths.