The present invention provides: a non-fermented beer-like effervescent beverage which has an extremely low purine body concentration but still maintains a "beer-like taste"; and a method for producing the beverage. The non-fermented beer-like effervescent beverage according to the present invention has any one of the following characteristic properties: the non-fermented beer-like effervescent beverage contains a foaming agent a pigment and has a purine body concentration of 0.2 mg/100 mL or less; the non-fermented beer-like effervescent beverage is produced without being subjected to a purine body removal step; the non-fermented beer-like effervescent beverage has a NIBEM value of 80 or more; the non-fermented beer-like effervescent beverage has a chromaticity of 2˚ EBC or more; the foaming agent is at least one component selected from the group consisting of a soybean dietary fiber, a soybean saponin, a Quillaja saponin, a soybean peptide and an alginate ester; and the pigment is a caramelization reaction product.