PROBLEM TO BE SOLVED: To provide a cosmetic which has a light touch feeling with a more refreshed feeling at the time of applying to the skin.SOLUTION: Disclosed is a cosmetic containing a hydrophilic thickener, and in an aqueous solution with pH 6.8 to 7.0 composed of water and 0.5% by weight of the hydrophilic thickener, zero shear viscosity η0 at 25°C, flow stress σy, and yield strain γy have the following (1), (2), and (3) properties: (1) 1×103 Pa s≤η0≤1×106 Pa s, (2) 500≤a≤25000 when the relation between η0 and σy is expressed by formula -1: η0=a×σy2, and (3) 0.1%≤γy≤3%.COPYRIGHT: (C)2014,JPO&INPIT【課題】皮膚へ塗布するときに、より優れたさっぱり感とともに軽い触感を有する化粧料を提供すること。【解決手段】親水性増粘剤を含有する化粧料であって、水及び0.5質量%の当該親水性増粘剤からなるpH6.8~7.0の水性液の、25℃におけるゼロせん断粘度η0、降伏応力σy及び降伏歪γyが、以下(1)、(2)及び(3)の特性を有する、化粧料。(1)1×103Pa・s≦η0≦1×106Pa・s(2)η0及びσyの関係を式-1:η0=a×σy2で表すとき、500≦a≦25000である。(3)0.1%≦γy≦3%【選択図】図3