An artificial reflection or dark shadow to be used in avian or animal attracting activities is disclosed. The artificial reflection or shadow may be used by itself or attached as to a floating waterfowl decoy which simulates the colored reflection off of the water or the dark shadow as a live bird would have. The decoy reflection and shadow can be used either floating on the water surface or by itself. The Reflection and Shadow can be of varying lengths and widths to simulate the shadow and/or reflection at differing times of the day and at different sun potions. The Reflection and Shadow could be of the entire aerial view of the bird or just a side view.