PROBLEM TO BE SOLVED: To provide a liquid cleanser with favorable stability while suppressing its own spreadability deterioration caused by its viscosity rise developed by being compounded with a surfactant and deterioration of its compatibility with dirts, and also maintaining its own transparency, and excellent in cleansing power to hard-to-remove oily stains.SOLUTION: The liquid cleanser comprises: a nonionic surfactant an oily component liquid at 25°C at least one component selected from polyols and ethanol and a betaine compound wherein the contents of the nonionic surfactant and the betaine compound are 8-45 mass% and 0.5-40 mass%, respectively.COPYRIGHT: (C)2013,JPO&INPIT【課題】界面活性剤の配合によって生じる粘度上昇がもたらす製剤の延展性の悪化や製剤と汚れとのなじみの悪化を抑制しつつ、更に透明性を維持しつつ、製剤安定性を良好にし、かつ落ちにくい油汚れに対する洗浄性に優れる液状洗浄料の提供。【解決手段】ノニオン界面活性剤と、25℃で液状である油性成分と、ポリオールおよびエタノールから選ばれる少なくとも1種と、ベタイン化合物とを含有し、前記ノニオン界面活性剤の含有量が8~45質量%であり、前記ベタイン化合物の含有量が0.5~40質量%である液状洗浄料とする。【選択図】なし