A method and device for producing a fragranced air stream for fragrancing rooms, objects or the like, wherein fragrance is applied to a strip-like fragrance carrier (4) which is moved in an evaporation duct (1) through which fresh air flows. The fragrance is applied onto the moving fragrance carrier (4) by means of specific spraying before the fragrance carrier (4) enters the evaporation duct (1), and the fragrance carrier (4) is discarded as waste after exiting the evaporation duct (1).