A wildlife feeding block especially suitable for feeding deer is in the form of a log of generally cylindrical shape containing a composite of meal, corn, molasses, a preservative, an attractant, and a binder. The log has a pair of grooves disposed diametrically opposite to each other and extending the length of the log, the grooves are generally semi-circular in cross-section so as to enable the deer to feed on the log by inserting its snout into the grooves and biting off pieces of the log.