A variety of novel frames for bladed fishing lures are disclosed. Generally, the frames provide for facile assembly and secure containment of associated blades while providing pivotal supporting structure for the blades. Weights for the lures are inferiorly and separately disposed relative to the blades to provide ballast and stability without markedly affecting blade and associated lure action. Careful attention is paid to frame construction to assure wire patterns are compatible with automatic wire winding machines and communicated forces are consistent with maintaining frame structure.
