A smokeless tobacco gel product is providing, including a tobacco material in an amount of at least about 0.01 weight percent, based on the total weight of the smokeless tobacco gel product； at least about 50 percent by weight of one or more sugar alcohols； a humectant in an amount of at least about 0.1 weight percent； and water in an amount of at least about 10 weight percent. The tobacco material (e.g., particulate tobacco or a tobacco extract such as tobacco-derived nicotine) can be present in an amount of about 0.1 to about 10 weight percent. The humectant amount can be varied to vary the properties of the gel product, with more paste-like consistency achieved with a humectant amount of at least about 7 weight percent, and more syrup-like consistency achieved with a humectant amount of less than about 6 weight percent.
