An ultrasonic diagnostic apparatus and method includes controlling, with a transmission control section, a transmission of an ultrasonic push pulse to biological tissue in a subject. The apparatus and method includes controlling, with the transmission control section, transmission of an ultrasonic detecting pulse for detecting shear waves generated in said biological tissue by said push pulse. The apparatus and method includes calculating, with a measurement-value calculating section, a measurement value regarding elasticity of said biological tissue based on echo signals of said ultrasonic detecting pulse. The apparatus and method includes creating, with a Doppler processing section, Doppler data based on said echo signals of said ultrasonic detecting pulse. The apparatus and method includes displaying an image based on the Doppler data on a display section.
