The invention relates to a massaging appliance, and provides a kneading-type neck massager. The kneading-type neck massager comprises a U-shaped neck pillow which can be suspended on the neck of a human body, wherein two massaging contacts are symmetrically arranged at the inner side of the U-shaped neck pillow, corresponding to the position of a cervical vertebra of the human body a sliding chute is arranged inside the U-shaped neck pillow, a crank-link mechanism capable of driving the two massaging contacts to slide on the sliding chute so as to knead and massage, a power element connected to the crank-link mechanism and a control circuit for controlling movement of the power element. In the invention, two massaging contacts are symmetrically distributed to simulate hands of a person and can achieve the kneading and massaging effects as those of the hands of the person. Simultaneously, the crank-link mechanism is adopted to drive the massaging contacts to move. The crank-link mechanism is simple in structure, rational and compact in design and small in occupied space. The power element is adopted to drive, so that a manual operation is avoided, and the output power is strong, so that the massaging effect is effectively achieved and the use is convenient.
