One example embodiment includes a continuous feed variable depth die cut. The die cut includes a housing, including a first opening configured to allow kinesiology tape to enter the housing and a second opening configured to allow the kinesiology tape to exit the housing. The die cut also includes a roller inside the housing, where the roller is configured to rotate as the kinesiology tape passes over the roller and a die formed on the outer surface of the roller, where the die includes a cutting edge for cutting the kinesiology tape and where the cutting edge is formed in the shape of the strip of kinesiology tape to be cut. The shape is approximately rectangular and includes rounded exterior corners. The die cut further includes a surface inside the housing, where the kinesiology tape passes over the surface when the kinesiology tape is cut.
