This lure has a body (3) that is formed from a translucent material and which has a hollow part (2) therein. The inner wall surface of the body that configures said hollow part (2) has been formed as a polygonal structure having a first surface (61) and a second surface (62) that is connected to the first surface (61). A multilayer colored region (7) having a first colored part (71) and a second colored part (72), which is superposed on said first colored part (71) and has a different color from said first colored part (71), is provided on the first surface (61) or the outer wall surface of the body corresponding to the first surface (61). This lure changes color depending on the viewing direction.
