The present invention is directed to a non-sticky, hydrating and moisturizing aqueous lip gloss having: (a) at least one alkyl ethoxylated polymer wax (b) at least one oil soluble polar modified polymer (c) water (d) at least one non volatile oil capable of solubilizing the polar modified polymer and (e) optionally, at least one colorant, and wherein the composition does not require silicone fluids therein.
