An exercise assistance system that supports a user and acquires basic information. There is provided an exercise assistance system including an acquisition section that acquires measurement data including at least one of biological information and activity information of a user, a determination section that determines whether measurement period of the measurement data satisfies a predetermined condition, and a processing section that calculates basic habit information and basic physical strength information based on the measurement data in a case where the determination section satisfies the predetermined condition, and generates first information to notify the user based on the measurement data in a case where the determination section does not satisfy the predetermined condition.
