Provided is a beautification implement that can be attached to the skin of a user more comfortably and that allows the user to experience a more rhythmical massaging effect. A plurality of electrodes (50) are divided into a first electrode group (41) and a second electrode group (42), the electrode groups (41, 42) are connected to each other, and the electrode groups (41, 42) can be controlled such that the conditions of passing electricity and not passing electricity are alternately switched at prescribed time intervals. Also, the four electrodes (50) in each electrode group (41, 42) can be controlled such that the positive pole and negative pole are alternately switched for every two electrodes positioned in diagonal directions in a criss-cross arrangement.
