A cosmetic formulation applicator is provided for applying cosmetic formulation to a user's skin. The cosmetic formulation applicator includes a reservoir that contains a cosmetic formulation, a brush head base, a plurality of bristles, and one or more dispenser nozzles. The brush head base is attached to the reservoir on a first side of the brush head base and the plurality of bristles extend from a second side of the brush head base. The one or more dispenser nozzles are configured to permit passage of the cosmetic formulation from the reservoir through the brush head base to the plurality of bristles. The cosmetic formulation applicator includes a plunger that is configured to force cosmetic formulation from the reservoir to the plurality of bristles via the plurality of dispenser nozzles. The plunger can be driven to control flow of the cosmetic formulation through the plurality of dispenser nozzles.