By using visual cue agents that exhibit spectral characteristics sufficiently similar to a previously applied repellent treatment the amount of the repellent agents used in subsequent or repeat applications may be significantly reduced while still effectively repelling birds. The method for repelling birds from a target includes the application of a first treatment of a bird repellent agent to the target in an amount effective to repel the birds of interest. Subsequently one or more additional treatment (s) is/are applied to the target including a visual cue agent that exhibits an ultraviolet absorbance spectrum or color which is sufficiently similar to the previously applied repellent treatment. In these subsequent applications the bird repellent agent may be applied at a significantly lower amount than the first treatment.