To provide an O/W type makeup cosmetic which hardly causes twisting during application while containing a coloring pigment.SOLUTION: There is provided a makeup cosmetic in which the inner phase is an oil phase, the outer phase is a water phase and a closed endoplasmic reticulum formed of an amphipathic substance or polycondensation polymer particles having a hydroxyl group are interposed between the oil phase and the water phase. The cosmetic contains a coloring pigment and a clay mineral or a silica powder, the coloring pigment is contained in the oil phase and the clay mineral or the silica powder is contained in both the water phase and the oil phase.SELECTED DRAWING: Figure 1【課題】着色顔料を含みつつ塗布時のヨレを生じにくいO/Wエマルション型のメイクアップ化粧料を提供すること。【解決手段】本発明に係るメイクアップ化粧料は、内相が油相であり、外相が水相であり、両親媒性物質により形成された閉鎖小胞体、又は水酸基を有する重縮合ポリマー粒子が油相および水相の間に介在したO/Wエマルション型である。この化粧料は、着色顔料と、粘土鉱物またはシリカ粉末と、を含有し、着色顔料が油相に含まれ、粘土鉱物またはシリカ粉末が水相および油相の両方に含まれる。【選択図】図1