In a method of producing a cuff of a sphygmomanometer having an automatic cuff winding mechanism, the cuff includes a band-shaped fluid bladder forming a cavity for inserting a users arm therein, a shape maintenance member wound on the band-shaped fluid bladder, a band-shaped bag wound on the shape maintenance member, and a cylindrical elastic plate housed in the band-shaped bag. The method includes winding the band-shaped fluid bladder on an outer circumferential surface of a cylindrical jig having approximately the same outer diameter as the cavity of the band-shaped fluid bladder, winding the shape maintenance member on an outer circumferential surface of the band-shaped fluid bladder, winding the band-shaped bag on an outer circumferential surface of the shape maintenance member, removing the cylindrical jig from the band-shaped fluid bladder, and housing the cylindrical elastic plate inside the band-shaped bag.