A fragrance releasing article, comprising a rear panel and a front panel, the rear panel having an opening, a decorative element receiving part and a fragrance releasing element receiving part provided in the opening for receiving a fragrance releasing element and a decorative element, respectively the front panel removably covering and attached to the opening of the rear panel, the front panel comprising a decorative element covering part and a fragrance releasing element covering part for covering the fragrance releasing element receiving part and the decorative element receiving part, respectively, the fragrance releasing element covering part having at least one opening for releasing the fragrance of the fragrance releasing element, and the decorative element covering part having a display window for displaying the decorative element.
