The present invention relates to a process for making a pulverulent flavoring agent, including (1) of a step for the treatment of a material obtained from milk with at least one of a milk acid fermentation treatment and an enzymatic reaction treatment for the production of an aroma substance paste, (2) of a step for the addition of an excipient to the in step (1) resulting aroma substance paste for the production of a freeze drying of gear material liquid with a fat content in a dried solids content of 40 mass -% or less, a solids content, based on the auxiliary material, which is in the dry solids content is located, from 70 mass -% or less and a water content of 20 mass -% or more and less than 50 mass -% and (3) of a step for subjecting the obtained in step (2) freeze drying of gear material liquid specific treatments, in order to obtain the pulverulent aroma substance.