A pulse wave measurement apparatus includes a light transmitting plate, a green light which casts green light, an infrared light which casts infrared light, a memory, and a processor coupled to the memory. The processor is configured to cause the green light to cast green light on the finger through the light transmitting plate, the green light having a peak wavelength in a wavelength range of 490 nm or more and 570 nm or less, detect an intensity of reflection of the casted green light from the finger, measure a pulse wave in the finger by making the infrared light cast infrared light on the finger through the light transmitting plate when the intensity of the reflection indicates that force at which the finger is pressed against the light transmitting plate is within a predetermined range suitable for the measurement of the pulse wave.
