Provided is a digital mirror apparatus including: a camera that captures an image of a user； a display having a display surface located at a position that allows the user to visually identify the display； a controller； a memory； and a control panel operable by the user, wherein the controller: horizontally flips a live image of the user that is being captured by the camera to generate a mirror image； reads a reference image to be compared with the mirror image； superimposes the reference image on the mirror image to display on the display a display image in a region of the display in which the reference image and the mirror image overlap one another； and stores one frame of the live image in the memory, based on an operation performed on the control panel by the user while the display image is displayed on the display.
