Techniques and systems are disclosed for magnetic resonance imaging by applying velocity-selective excitation. In some implementations, velocity selective excitation pulses are applied to a subject, causing an observable magnetization in the subject. An image of the subject is generated based on the observable magnetization. In some implementations, additionally, velocity selective excitation is combined with arterial nulling pulses such that the contribution from the arterial portion of a subject is excluded from the observable magnetization in the subject.