The present invention relates to a method of manufacturing customized absorbent hygiene articles, the absorbent hygiene articles comprising an absorbent core (7), a topsheet (8), and a backsheet (9), the method comprising the steps of:a) providing a set of choices to allow a consumer to specify the customized absorbent hygiene articleb) receiving a selection from the consumer among the set of choicesc) manufacturing the customized absorbent hygiene article andd) distributing the customized absorbent hygiene article to the consumerwherein the set of choices comprises the specification of the absorbent core (7) which is selected from the group consisting of:absorbent capacityabsorbency profileshape andcombinations thereof.